One better decision every day.
How can seafood traders make more money with AI?
Seafood trading runs on information scattered across email, spreadsheets, WhatsApp and people's memory. SeafoodOS uses AI to bring it into one place and tell you what changed, what matters and what to do next.
Interactive prototype · sample trading environment
It's 08:00. Prices moved overnight. A buyer in France is waiting for an offer. A shipment is missing a document. Two good customers have gone quiet. Where do you start?
Seafood trading is an information business. The margin is decided by who you call, where you sell, which route you choose and when you act. Yet the information behind those decisions lives in inboxes, spreadsheets, phone calls and people's heads, and it leaves the company when they do.
The real cost is not the software you don't have. It is the decision you get wrong.
- Wrong buyer
- Wrong market
- Wrong day
- Wrong route
- Wrong price
With a perishable product and thin margins, one wrong call can take the profit out of a whole shipment.
One better decision every day.
Not more data. Not another dashboard. One better decision: who to call, where to sell or what to fix before it goes wrong. Made every day, it compounds into a better business.
An old engineer fixed a ship's engine with a single tap of a hammer and sent an invoice for $10,000. Asked to itemise it, he wrote: $1 for tapping, $9,999 for knowing where to tap. SeafoodOS is about knowing where to tap.
One place to know what changed, what matters and what to do next.
SeafoodOS connects markets, trade flows, companies, deals, shipments and your own trading records and turns them into clear answers to the questions a trader asks every day.
- Who should I call?
- Where should I sell?
- What changed in the market?
- What needs my attention?
AI that does the legwork, so you can make the call.
SeafoodOS uses AI to take the heavy lifting out of trading. It reads what comes in, keeps the picture current and puts the right information in front of you, as close to real time as the sources allow. The decision stays yours.
- Lighter work
Emails, notes and price lists turned into structured records, without retyping.
- Information within reach
Ask in plain language and get the answer, with the source behind it.
- Close to real time
Prices, currencies, freight and shipments updated as the data arrives, not at month-end.
- Briefed before every call
A short brief on the buyer, the market and what to offer, ready before you pick up the phone.
Where this stands: the prototype shows the experience with sample data. Live AI, data connections and agents are being built now.
Built around the trader's day, not around software modules.
-
08:00
Know what matters
TodayWhat changed overnight, and the three things that need you first, each with the reason behind it.
Interactive prototype · sample data -
08:15
Know where the market is moving
MarketsPrices, currencies and freight in plain language: what moved, why it moved, and where the opportunity is.
Interactive prototype · sample data -
09:00
Know who to call
Companies · Buyer DNABefore you pick up the phone: what this buyer buys, how they decide, when they last ordered and what to offer.
Interactive prototype · sample data -
13:00
Know what needs attention
ShipmentsEvery shipment in motion, what is missing and what to fix before it costs you.
Interactive prototype · sample data
And that's only the surface.
Underneath sit market and company intelligence, opportunity scoring, margin modelling and an assistant that answers questions about your business. You see the answer first; the detail is one click deeper.
Not a slide deck. A working prototype.
SeafoodOS started as a detailed Excel model of a seafood trading desk. It is now an interactive web prototype that connects markets, companies, deals and shipments in one place.
In the prototype today
- A daily brief with prioritised actions and the reason for each
- Market view of prices, currencies and freight, explained in plain language
- One record per company, with Buyer DNA and order history
- Pipeline, new opportunities and margin per offer
- Shipments with documents, temperature and risk
- Search and prepared questions across everything
- Import of your own records from Excel
In development
- Live data connections
- Conversational intelligence
- Team workspaces and integrations
Why this can be built now.
More trade, price and logistics information is published digitally than ever before, but it is scattered, and few traders have time to connect it.
Modern AI can turn emails, documents and notes into structured information, and explain what it means in plain language.
Much of seafood trading still runs on email, spreadsheets, phone calls and personal networks.
When experienced people leave, their commercial judgement often leaves with them. It can be captured instead.
“I'm not building software. I'm codifying commercial judgement.”
Kjartan Örn Sigurðsson (LinkedIn) · Founder, SeafoodOS
Kjartan has spent more than 20 years helping companies make better commercial decisions. He built one company from zero to ISK 11 billion in revenue and another from zero to ISK 2.2 billion, and has led international sourcing, pricing and commercial transformation across the Nordics and EMEA.
SeafoodOS turns that experience into a system: the questions a great trader asks, answered every morning.
Building the intelligence layer for seafood trading.
A working prototype of the trader's daily decision system, ready to be taken into pilots.
Every pilot adds structured trading knowledge: buyers, routes, prices and outcomes. That knowledge compounds and is hard to copy.
Seafood is among the most widely traded food products in the world, yet the people who trade it have few tools built for their decisions.
SeafoodOS is now opening conversations with early investors and pilot partners.
See it for yourself.
Explore the interactive prototype in a sample trading environment. It takes less than a minute to get in.
Or write to Kjartan directly: kjartan@verslanagreining.is